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Drops campaigns are one of the few Twitch mechanics that reliably move numbers. If you run a gaming site, a community page or a channel that embeds live content, they are worth planning around. They also distort those numbers in ways you should understand first. The idea is simple enough. A publisher partners with Twitch, viewers earn in game items by watching eligible streams, and everyone involved sees their concurrents climb. The execution is where it gets interesting. Why publishers keep coming back to Drops Drops solve a specific marketing problem. Paid ads buy attention from people who may not...